Privacy Policy – DearBaby
Last updated: [January 25, 2026]
DearBaby (“we”, “our”, or “us”) respects your privacy and is committed to protecting it. This Privacy Policy explains how information is collected, used, and safeguarded when you use the DearBaby mobile application (“App”).
By using the DearBaby app and website, you consent to the terms of this Privacy Policy and the collection and use of your information as described herein.
1. Information We Collect
We collect only the information required to operate the app and provide its features:
Account information (such as email address)
Baby profile information (name, date of birth – optional)
User-generated content (photos, videos, notes, letters, memories)
App usage data for performance, stability, and security purposes
DearBaby does not collect sensitive personal data unrelated to the app’s functionality.
2. How We Use Your Information
We use your information only to:
Provide and operate DearBaby features
Securely store and display your memories
Improve app performance and reliability
Communicate essential service updates
We do not sell user data.
We do not display advertising.
We do not use data for third-party marketing or tracking.
3. Data Storage & Security
Your data is stored using secure, encrypted cloud infrastructure with strict access controls.
All personal content is private by default
Only authenticated users can access their data
Industry-standard security practices are applied
4. Data Sharing
DearBaby does not share personal data with third parties except:
Trusted infrastructure providers required to operate the service
When required by law or legal obligation
We never share data for advertising or profiling purposes.
5. Children’s Privacy
DearBaby is designed for parents and caregivers, not for children.
We do not knowingly collect personal data directly from children under the age of 13. Any baby-related data is provided voluntarily by parents or legal guardians.
6. Data Retention & Deletion
You may request deletion of your account and all associated data at any time.
We retain personal data only as long as necessary to provide the services and fulfill the purposes outlined herein, or as required by law.
To request deletion, contact us at:
📧 info@dearbaby.co.uk
Upon verification, all personal data will be permanently deleted.
7. Future Premium Features
DearBaby may offer optional premium features or subscriptions in the future. Any such features will be clearly disclosed, optional, and subject to separate terms at the time of purchase.
8. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated date.
9. In-App Privacy Disclosure
DearBaby will also provide a link to this Privacy Policy within the app itself (for example, in Settings or during account creation). This ensures you can always review how your personal information is collected, used, and stored.
10. Contact Us
If you have questions about this Privacy Policy, please contact:
📧 info@dearbaby.co.uk
